RAZR Insight of customers
Defining moments creates an opportunity to implement enhanced customer touchpoints to maximize Client Lifetime Value.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
– Joe Chernov
How automation works
Generates behaviour events that will fuel your firm's retention engine. Segment, Personalize and Monetize.
Create a customer journey for each behaviour-based trigger event. You can add Email, SMS, and Push notifications containing targeted personalized messages.
When a customer reflects target behaviour, such as inconsistent position sizing, RAZR will trigger that customer journey.
Communication Automation Flow Starts
Now that RAZR behaviour has sent the trigger, the automation begins, and the customer receives the first communication: "Have you noticed that the following positions are unbalanced."
This relevant personal experience drives engagement, retention, and Client Lifetime Value.
It costs 16x more to nurture a new customer to the same level of revenue contribution of your existing, loyal customers
– Francis Buttle
Customer Journey Email Templates
- Behavioral emails use personalization to design a truly unique experience for each customer.
- Powerful, timely and relevant, providing customers with value and usefulness
Delkos NETS (News Event Trading Service)
- Delkos analytics forecast market movements around macroeconomic events.
- Intuitive, Visual, Actionable Content to engage target behaviours.
Behaviour triggered emails generate 4x more revenue and 18x greater profit than regular emails
– Forrester Research